Beauty Begins Here
Stylist / Owner
Hi, I’m Jen! I’m a professional hair stylist with over 9 years of experience and 5 years of salon ownership. I recently relocated from Gainesville to the beautiful St. Johns, Florida area, and I am so excited to welcome new clients to my chair.
As a color specialist in St. Johns / St.Augustine, I focus on high-end techniques that offer seamless, lived-in results. My specialties include:
Dimensional Blonding
Foilayage & Balayage
Babylights & highlights
Customized Hair Color Services
Hair cutting, styling and more
My approach is thoughtful and personalized. My goal is simple: to make every client feel truly seen, loved, and valued. I believe in showing love through my craft, providing a peaceful, one-on-one salon experience where you can truly unwind.
While I am building my local community here in St. Johns, I still travel occasionally to serve my longtime clients in Gainesville.
When I’m not behind the chair, I’m a newlywed who loves the Florida lifestyle—you’ll find me at the beach, kayaking, or attending church. I’m a proud cat mom and a plant enthusiast, always curating a cozy, green space at home.
Book Your Appointment in St. Johns, whether you are looking for a dramatic hair transformation or a subtle refresh, I’d love to help you achieve your hair goals.
Individual Service
I provide one on one personally customized service to meet my clients individual needs in a studio salon. I provide amenities such as snacks, drinks and TV streaming for longer sessions.
I am $90 an hour all inclusive pricing. Also meaning I do not accept tips or gratuity. I work with the time given to provide the best services in the time and budget you have allotted for me. If you’re not sure what to book, please feel free to reach out for a consultation. I offer in person and virtual consults below.
Frequently Asked Questions
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To ensure the best results for your dimensional blonding or custom color, please arrive with clean, dry hair (washed within 24–48 hours) and free of heavy styling products or root touch-up sprays. This allows the color to penetrate evenly and gives us more time to focus on your transformation.
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While traditional highlights go to the root for a "stripy" look, Foilayage combines the hand-painted look of balayage with the lifting power of foils. Often times when wanting to lift beyond 7 levels, foilayage will get lighter and brighter results than traditional balayage technique.
This creates a soft, blended "lived-in" result that grows out beautifully, meaning fewer trips to the salon for maintenance!
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Professional color is an investment! To keep your babylights or blonding looking fresh, I recommend using sulfate-free, salon-grade shampoos /conditioners and a heat protectant. During your appointment, I’ll provide a customized product regimen tailored to your specific hair texture and lifestyle.
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I am currently growing my roots in St. Johns, FL, and my availability here is increasing every month! I still set aside specific time during the week to travel back to Gainesville for my longtime clients. The best way to see my current schedule for either location is through my booking feature.
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Choosing a solo suite owner means you get a truly personalized, one-on-one experience. There are no double-bookings, loud distractions, or rotating assistants. It is a peaceful, private space where you are the sole priority, allowing us to focus entirely on your hair goals and relaxation.
It allows us to have a peaceful environment while crafting your dream hair. I also offer ammenities such as drinks, snacks and streaming services. However, if you need to bring a laptop to work enjoy free wifi- or feel free to chat or read a book. This is your “me” time.
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Because I specialize in customized color services, appointment times vary based on your hair’s length, density, and starting point. ( existing color, end goal in mind, ect.) Generally, a full blonding or foilayage session takes between 3 to 5 hours. ( It can be less time depending on the budget and over all goal).
My pricing is all-inclusive, ensuring we have enough time to achieve your goal safely without rushing the process. You also know what you will be paying- no suprises!
For an accurate estimate, I recommend a digital consultation or a quick discovery call!
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Absolutely! I believe a great hair day starts with a great conversation!
I offer both in-person and virtual consultations ( via my 5 minute consult form) to discuss the hair history, your "dream hair" goals, and the maintenance level that works for your lifestyle. This ensures we are both on the same page, before I ever touch a brush to your hair.
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Because I provide a dedicated, one-on-one experience in a private salon suite, your appointment time is reserved exclusively for you. To protect this "appointment only" model, I kindly ask for the following:
Advance Notice: Please provide 3 days' notice for any changes whenever possible.
48-Hour Window: Cancellations made within 48 hours of your service may be subject to a fee of 50% of the scheduled service.
Last-Minute & No-Shows: Cancellations made within 24 hours, same-day cancellations, or no-shows will be subject to a fee of 100% of the service total.
Emergencies: If you are sick or have an emergency, please notify me as soon as possible so we can handle your appointment with care. I understand things happen!
I truly appreciate your kindness and respect for my time as a small business owner!
My Services
These are the top services my clients love to book with me
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Perfect for grey retouches, this is an express 1 hr long service. I use schwartzkof 10 to achieve grey coverage quickly and efficiently.
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This service is perfect for a quick root refresh and tone. It is also perfect for a gloss and cut. Perfect if you need a quick refresh, to make you feel new!
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A Mini Session is perfect for a quick refresh. This two hour service time slot is perfect for a root refresh ( color only - no foils) with a gloss or cut. It is also great for a money-piece and toner quick blonde refresh in between longer sessions.
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A standard session is the perfect way to get an all over refresh of any kind. Full color, full highlight, balayage ect. It is a three hour time reserve session.
This is a great for maintenance on an existing client every 3 months or so. It is also great for a first time guest.
Not sure what to book? Contact me or fill out my new client consult form.
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Perfect for thicker, more dense hair or a more transformative look. This time slot is 4 hrs and gives plenty of time for transformative blondes, corrections, ect.
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It is highly recommended to reach out or consult prior to booking this session. This session is a 5 hour time slot. It is perfect to go from brunette to blonde or for major corrective services.
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My cut and style services always include a bonding or hydrating treatment. It also aways includes a complimentary blowdry and thermal style.